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Food by Letter – T is for Tortilla

Tortillas = one of the most popular bread products around. In fact, tortillas are more popular than bagels or muffins in America and are second only to sliced bread. The Tortilla Industry Association in the United States estimates that the industry (which includes tortillas, tortilla chips, tostada shells, and taco shells) is a $6 billion industry! Why do we love them? They make the perfect scoop, shell, or holder for your tasty filling and elevate any cuisine to new heights. 

 

Tortillas have been around for thousands of years. Mayan legend says that the first tortilla was a gift. As the story goes, a peasant invented the corn tortilla as a present for his hungry king over 12,000 years ago. In the ancient highlands of modern Mexico, tortillas were a staple in both Mayan and Aztec diets. Ancient Central Americans made tortillas with a process called nixtamalization. The corn kernels soak in a solution of lime and water. This process removes the kernels’ skin, and then they are ground into a dough. The dough (masa) gets divided into golf ball-sized portions. Then, the preparer pats the dough into a thin circle and places it on a hot grill. People in southern Mexico still use this traditional process to make tortillas.

 

Fast Forward to the mid-twentieth century, manufacturers mechanized the traditional tortilla-making process to meet the growing demands of cities and the increasing population. Believe it or not, one of the first widespread uses of electric motors and gas engines was to provide power to wet-grain grinders. These wet-grain grinders made masa, but people still needed to form the dough into tortillas. In the 1960s, however, small-scale machines were capable of producing cooked tortillas every two seconds!

FBL Tips and Tricks

FBL Recipes

Want to win your next taco Tuesday? Try making your own corn tortillas with this delicious recipe from Gimme Some Oven. Easy to make (you only need 3 ingredients), this crowd-pleaser yields the most delectable, soft, foldable, and naturally gluten-free corn tortillas.

Ingredients

  • 2 cups (240 grams) masa harina *(see below)
  • 1-1/2 to 2 cups hot water
  • 1 tsp fine sea salt

Instructions

  1. Mix the dough. In a large mixing bowl, briefly whisk together masa harina and salt. Gradually add 1-1/2 cups hot water, and stir the mixture with a wooden spoon or silicone spatula until an evenly mixed dough begins to form. Use your hands to knead the dough for 2-3 minutes in the mixing bowl, until it is smooth and forms a cohesive ball. The dough’s texture should feel springy and firm, similar to Play-Doh. If the dough feels too wet and is sticking to your hands, add in a few extra tablespoons of flour. If it feels too dry and crackly, add in an extra tablespoon or two of hot water.
  2. Rest the dough. Cover the bowl with a damp kitchen towel (or paper towel) and let the dough rest for 10 minutes.
  3. Portion the dough. Use a spoon or a medium ice cream scoop to portion the dough into a 2-tablespoon ball (35-40 grams, or about the size of a golf ball), then use your hands to roll the ball until it is nice and round.
  4. Press the dough balls. Place the dough ball between two pieces of plastic in a tortilla press. Then gently press the dough ball until it forms a 4- to 5-inch tortilla.
  5. Cook the tortilla. Heat a non-stick skillet over medium-high heat. Once the pan is nice and hot, gently peel the tortilla away from the plastic wrap and lay the tortilla flat in the skillet. Cook the tortilla for about 40-60 seconds per side, flipping it once speckled brown spots begin to appear on the bottom of the tortilla. The tortillas will likely bubble up while cooking, especially on the second side, which is a good sign! Once it is cooked, transfer the tortilla to a tortilla warmer or a bowl wrapped in a clean kitchen towel, so that the tortillas do not dry out.
  6. Repeat with the remaining tortillas. If you notice that the skillet begins to seem too hot, just turn down the heat a bit.
  7. Serve. The tortillas will continue to soften a bit more as they sit in a stack in your tortilla warmer (or wrapped in a towel). Serve however you would like and enjoy! 

*What is Masa harina:

Masa harina translates in Spanish to mean “corn flour,” but please note that masa harina is different from cornmeal and American cornflour (which is just finely-ground cornmeal). Mexican masa harina is made from nixtamalized corn, so if you peek at the ingredient label, it should always include both corn (maíz) and hydrated lime. You can find it in the flour/baking section of our store!

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Food by Letter – S is for Sandwich

"Let's face it, life is better between two pieces of bread." - Jeff Mauro

We’re sharing our deep appreciation for the mighty sandwich. Believe it or not, Americans eat more than 300 million sandwiches a day! That’s right, every day we consume about as many sandwiches as we have people to eat them. And why not? The sandwich might just be the perfect food: portable, easily customized, and as simple or as elaborate as the mood permits. 

The sandwich was popularized in England around 1762 by John Montagu, the 4th Earl of (you guessed it) Sandwich. Legend has it that Montagu had a substantial gambling problem and during a particularly long binge, he asked the house cook to bring him something he could eat without getting up from his seat. Voila! The sandwich was born. Montagu enjoyed his meat and bread so much he ate it constantly, and as the culinary masterpiece grew popular in London it also took on the Earl’s name.

Sandwiches can also be classified into groupings! According to the New York Times, there are five main types of sandwich here in the States, and they're all dictated by the type of bread used: hard roll sandwiches, soft bun sandwiches, hero sandwiches, sliced bread sandwiches, and every other sandwich that doesn't fit into those other four categories. We’re partial to the classic sliced bread variety...what’s your favorite!?

Looking for a lunchtime refresh? We've included a list of some of our favorite sandwich combos here to inspire you, along with 3 rules from Real Simple to make your sandwich a star.

  1. Chicken Waldorf 
  2. Salami, mozzarella, and roasted red pepper
  3. Goat cheese, ham, apple, and arugula with a honey drizzle
  4. Classic Caprese 
  5. Smoked salmon, dill, and cream cheese croissant
  6. Turkey club with cranberry sauce
  7. Tuna salad with sharp parmesan cheese
  8. BLAT (bacon, lettuce, avocado, tomato)
  9. Cucumber and mint tea sandwiches 
  10. Pimiento cheese with tomato


 


FBL Tips and Tricks

How to build a better sandwich (our top three tips!):

  1. Mix up the textures: Some sandwiches thrive on pure softness, like pulled pork, but most can benefit from having several distinct textures. Adding textures brings complexity, like the crave-worthy combinations of crisp-soft or melty-toasty. Think about the kind of crunch that onion rings add to a sandwich or the subtle pop of seeds. There are all kinds of ways you can build contrasting textures. A common way is to toast bread separate from the fillings, creating a thin crisp sheath around the outside. You can also incorporate fried eggs, snappy vegetables like carrots, thick cuts of cheese, crisp lettuce, creamy aioli, and so on. Even small variations between textures can make a huge difference.
  2. Find inspiration in your jars and cans: ​​When it comes to layering a great sandwich, the pantry is your BFF. How easy is it to twist open a jar of roasted peppers, marinated artichokes, or spicy relish and jazz up your sandwich in just a few spoonfuls? A whole host of jarred goods has the potential to add dimension to sandwiches, and with almost no added work. Sun-dried tomatoes, kimchi, even jarred pesto. Turn to your pantry and get creative!
  3. Add some acid: An overlooked trick in the sandwich toolbox is harnessing the powers of acidic ingredients. This tool, though, has been right in front of your eyes the whole time: think about pickles on a cheeseburger, how their zing can lighten the heft of the meat and lend a nice counterpoint to the ooze of the cheese. Calling on acidic foods can lift sandwiches, especially those like banh mi, chicken cutlet, or any sandwich that leans on fatty or meaty components. Pickled vegetables can do a great job here, whether simply red onions or heirloom cauliflower in a fancier giardiniera. A sprinkling of vinegar can go a long way, too.

FBL Recipes

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Happy End of Summer..

Happy End of Summer from all of us at Newport Ave. Market in Bend and Oliver Lemon’s in Sisters & Terrebonne!

Our essential, front-line staff has been so busy selling groceries it’s been a while since we’ve been able to reach out and share what’s been happening. So, we wanted to cheer on our amazing Employee Owners, faithful customers, and friends, dispel some rumors, and generally check in with all of you.

No doubt you’ve seen, heard, and read, the supply chain in all sectors continues to be tough.

Tough…in the fact there simply aren’t enough truckers to move goods and services. Moving goods and services is what gets groceries to our shelves for you, whether it’s the farm in Terrebonne, the beverage distributor in Bend, the grocery warehouse in the valley, or the crafter in Colorado. You get the idea, just like you see how essential farmers are, our truckers are too, they get those important products to market.

Tough…the cost of packaging material, if you can even source it, both on the manufacture’s side and the retailer’s side. Things like deli packaging, grocery bags (Yes, we know the handles on our bags suck. At this point in the packaging world, we’re lucky to even have bags.), glass jars, and little things like the mechanism in a spray bottle are hard to come by and experiencing cost increases a few times a year.

Tough…water, a whole other great big tough issue. As our rivers and streams need water, our crops need irrigation as well. Farmers and ranchers are making tough decisions daily about their fields and livestock that impact the availability and costs on the shelves.

Tough…in there simply aren’t enough people walking into businesses to fill the many jobs that exist. We pride ourselves on being an above average, dare I say, good employer in Central Oregon for our Employee Owners. Being an ESOP means we share 100% of our profits with our Employee Owners. We hire well above minimum wage, provide company paid benefits, 401k, and living wages that afford our employees to live in Central Oregon, raise families, buy homes and cars, send kids to college…you get the idea.

All of these tough areas that we are experiencing impact COGs (cost of goods). COGS are what impact the final price on the shelf for you, our customer.

We are incredibly proud to be a part of Central Oregon and recognize that our Employees are the backbone of our stores and why we became a 100% ESOP in 2015. They have wonderful, long-term relationships with all of you. We’ve seen your families grow and grow up, kids that have started as Courtesy Clerks that go on to further their education and return to us as adults. We’ve hugged when we’ve seen the circle of life complete. Your family is ours and we are so fortunate that you trust us to nourish you with access to good food, all with friendly banter and quick smiles…even under our masks!

Masks and a continuing global pandemic, oh man!  Frankly, our staff is maxed out. And yet, they show up for each other and for you, because if one thing has been proven it’s that working in a grocery store matters. We are essential and we are here for you. We didn’t have the luxury of working from home early on. We also recognize so many of our friends and local businesses have barely made it, continue to truly struggle, and others didn’t make it. We know we are fortunate, and that good fortune is due to the hard-working colleagues in our stores that have, and continue to, rise to the occasion of working in the service industry of grocery.

Despite ugly misstatements and generally misinformed accusations that have rattled around our community here and there in the last 18 months, we have and will continue to follow all state mandates, while also working with the county health department. We are not perfect but do the very best for our staff and our community. We do require masks in our stores, per the state mandate. We continue do our best to ask people to comply with signage and announcements. Our staff has been yelled at, confronted, referred to as Nazis, and threatened by open gun carrying individuals. We’ve hired security at great expense to protect our staff and minimize their stress. We ask that those who choose to shop with us simply wear a mask in our stores. Please folks, we didn’t enter this great profession expecting to wear Personal Protective Equipment (who knew we’d ever even come to know what PPE is?), unlike folks in the medical profession or emergency services and others. We are simply trying to focus on doing our best in an ever-changing regulatory environment during a global pandemic. Please, debate masks with somebody other than your local grocer and just mask up.

Thanks for bearing with me, this is a lengthy love note to our community…all of you that care for us as we care for you. I hope this finds you all happy and enjoying all the goodness Central Oregon has to offer while the sun shines bright. Most of all, I hope this finds you and yours healthy. As we have, we will continue to be here for you with a smile under our masks and good food to enjoy.

With deep love for Central Oregon,

Lauren

Leader of the Pack (vrrrooom!)/CEO & President